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Research papers

New product development and trade research

Historically it has always been assumed that the hardest part of new product development is to find an idea/product that appeals to the consumer. However, now that is only half the battle, and maybe even less than half, as markets have become much...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Author: Pamela Robertson
June 15, 1991
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Citation

Robertson, P. (1991a, June 15). New product development and trade research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-product-development-and-trade-research